NOW — Supplement Analysis
Updated April 2026
NOW makes 1,208 supplement products across 10 categories. 820 products are currently on market, 388 are discontinued. Top ingredients include Calories, Total Carbohydrates, Vitamin C.
1,208
Total Products
820
On Market
388
Discontinued
Category Breakdown
Other Combinations
346
Botanical
262
Non-Nutrient/Non-Botanical
188
Vitamin
115
Botanical with Nutrients
80
Fat/Fatty Acid
69
Mineral
60
Amino acid/Protein
40
Fiber and Other Nutrients
31
Single Vitamin and Mineral
14
Form Breakdown
Capsule
576
Softgel Capsule
203
Tablet or Pill
167
Powder
126
Liquid
108
Lozenge
24
Other (e.g. tea bag)
3
Gummy or Jelly
1