The Vitamin Shoppe — Supplement Analysis
Updated April 2026
The Vitamin Shoppe makes 721 supplement products across 10 categories. 611 products are currently on market, 110 are discontinued. Top ingredients include Calcium, Calories, Vitamin D.
721
Total Products
611
On Market
110
Discontinued
Category Breakdown
Other Combinations
205
Botanical
148
Non-Nutrient/Non-Botanical
117
Vitamin
90
Botanical with Nutrients
41
Mineral
36
Fat/Fatty Acid
33
Amino acid/Protein
18
Fiber and Other Nutrients
13
Single Vitamin and Mineral
11
Form Breakdown
Capsule
342
Tablet or Pill
159
Softgel Capsule
92
Liquid
67
Powder
34
Gummy or Jelly
14
Other (e.g. tea bag)
7
Lozenge
6